About This Course
In Creating an Advertising Campaign Intermediate Course, you will gain a useful understanding of this area; and, to do so, you will start with the introductory fundamentals of advertising and advertising campaigns as well as the pivotal role of advertising in modern business. Next, you will learn about researching and analyzing markets as a cornerstone of effective advertising. You continue by being introduced to the process of innovatively developing strategies to create compelling advertising messages and visuals that resonate with your audience. Additionally, this Self-study Course teaches you about media purchasing and planning. After discussing facets of integrating Digital Marketing into your practice, the course will be finished with closing insights into executing and managing an advertising campaign.
Eventually, when this course comes to its end, you can adequately understand, create, manage, analyze and optimize any advertising campaign due to the vast, and yet meticulously handpicked, subjects discussed in Creating an Advertising Campaign.
Course Process
- You will start by having access to your Self-study Intermediate Course material.
- According to the existing timelines, you will take a multiple-choice final exam to assess your learning.
- Upon passing the final exam, you will end up with an immense collection of knowledge and expertise that will further be materialized into a diploma specific to Intermediate Courses according to global credibility of CAMA College and supported by its business name approval from Canada’s Ministry of Colleges and Universities.
- Additionally, not only will you be awarded the membership of CAMA Club – making you one in an assembly of fellow travellers along the path to success – but you will also move towards becoming an esteemed member of CAMA College Alumni Association one day.
Learning Objectives
Introductory Remarks
Getting to know the basic terms, concepts, history, evolution and significance of the subject matter to help create a methodical introduction that can promise a successful conclusion
Market Research and Analysis
Learning about various facets of this area in order to identify and understand your target audience, analyze your competitors, and stay ahead of market trends
Creative Strategy Development
Gaining an intermediate-level understanding of a series of essential processes that include crafting a Unique Selling Proposition (USP) that differentiates your brand, creating powerful and effective advertising messages, and interacting via techniques of visual and verbal communication by combining textual and visual material for maximum impact
Media Planning and Buying
Choosing the correct medium and the right media channels for reaching your audience, allocating budgets of this nature with an approach that encapsulates efficient distribution, and comprehending the ins and outs of media buying so as to effectively purchase media space and time
Digital Marketing Integration
Incorporating into your advertising practice an array of modern digital tools and approaches based on the use of social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, etc. to improve visibility
Campaign Execution and Management
Developing a sense of how to bring any advertising campaign from concept to reality using techniques such as Timeline Creation to plan and schedule your campaign, Resource Management to efficiently manage people, time, and other such assets in your campaign, and Monitoring and Adjusting Strategies to track your campaign performance and make the necessary adjustments accordingly
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Material Includes
- Certificate & Diploma (according to the permission of the Ministry)
- PDF File / Files
- Training support
- Membership in CAMA Club
Target Audience
- As our Identity Chart suggests, we believe we have something for everyone. In addition to more and more multidisciplinary courses, all-inclusive efforts and advisory opportunities that are being formulated and constructed by our team, we believe the act of defining – or even estimating – the target audience of any course can be a deceitfully multifaceted task due to the vastness of the knowledge that is offered in such courses as well as the fact that the learning capacity of learners in a self-study context is dynamic and can be surprising depending on the circumstances. So, even if you do not see yourself as a typical student of such a course, take your time, maybe take some other courses if you feel the need. And, when the time comes, we will be there for you; there is enough knowledge to share in various forms and formats; and, like we said, we have something for everyone! More specifically, however, the following individuals can typically benefit tremendously from the current course.
- • Aspiring advertisers who are looking to start a career based on advertising and advertising campaigns
- • Marketing professionals who want to deepen their understanding of the subject matter to enhance their marketing skills
- • Business owners and entrepreneurs who want to effectively conduct advertising campaigns for their products and/or services
- • Students in fields such as Marketing, Business, and the like who are seeking practical knowledge in advertising and creation of organized advertising campaigns
- • Creative professionals – e.g. designers, writers, media planners and, so on – who wish to broaden their expertise in advertising strategy and campaign execution
- • Anyone else interested in Creating an Advertising Campaign, anyone who knows advertising has moved from being a technique, skill or tool to functioning as an extra dimension, anyone who knows how excruciatingly detrimental a bad advertising campaign can be and how delightfully beneficial a good one can prove to be!
For more information, please visit our FAQ .
Curriculum
2 Lessons40h
introduction
Base00:00
Basics of Psychology of Selling
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950.00$ (CAD)
Enrollment validity:
Lifetime
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