About This Course
In Marketing Plan Expert Course, we will equip the participants with the expertise needed in order to scrutinize various aspects of market and develop robust marketing strategies tailored to any particular business environment, setting, and context. This Self-study Course covers the core topics that fit the nature of an expert-level educational experience. The participants will learn the dynamics of the market as well as the analysis of customers and competitors. Moreover, they will be provided with proficient means to fluently gain dominance upon the existing models of strategic marketing. They will learn the process of predicting and forecasting sales as well as creation of dynamic sales dashboards. The course will also delve into practical and theoretical depths of the skills needed for impeccable design and implementation of marketing and advertising campaigns along with the techniques for measuring their very effectiveness.
Eventually, when this course comes to its end, the participants can facilitate the success of any business by crafting impactful outcomes and results regarding all facets of a Marketing plan.
Course Process
- You will start by having access to your Self-study Expert Course material.
- According to the existing timelines, you will take a multiple-choice final exam to assess your learning.
- Upon passing the final exam, you will end up with an immense collection of knowledge and expertise that will further be materialized into a certificate specific to Expert Courses according to global credibility of CAMA College and supported by its business name approval from Canada’s Ministry of Colleges and Universities.
- Additionally, not only will you be awarded the membership of CAMA Club – making you one in an assembly of fellow travellers along the path to success – but you will also move towards becoming an esteemed member of CAMA College Alumni Association one day.
- Please note that, to utilize the current Self-study Course as efficiently as possible, it is suggested – although not mandatory – to take two courses as prerequisites before starting this Expert Course. The first course is Professional Marketing which is offered at two levels, namely, Intermediate and Expert; and, the second course is Creating an Advertising Campaign which is offered at an Intermediate level. However, these are mere suggestions from us to you so you can establish a long-lasting, strong foundation; and, you are not bound by our policies to do so. We only feel this can be the best course of action.
Learning Objectives
Introductory Remarks
Learning the foundational and fundamental skills and knowledge necessary for a well-organized initiation, one that will guarantee an efficient educational experience in the duration followed by an organic conclusion
Market Dynamics
Gaining professional insights into behaviors of customers and competitors as well as the factors that can affect, persuade, dissuade, and direct them in order to identify a methodically calculated range of possible market opportunities
Strategic Marketing Models
Learning how to expertly apply various marketing models – such as the 7Ps of Marketing and the STP framework – as well as methodologies like Ansoff Matrix in order to orchestrate the most efficient approaches and strategies and guarantee the results of a marketing plan
Sales Forecasting Techniques
Mastering techniques like historical forecasting, opportunity stage forecasting, time series analysis, multivariable forecasting, etc. by means of which to predict the future sales with considerable precision so as to plan and allocate the necessary resources accordingly
Developing Sales Dashboards
Acquiring the ability to build informative, explanatory, and illuminating sales dashboards that integrate various KPIs – e.g. sales volume, conversion rates, forecast accuracy, and the like – and function as reliable sources for monitoring and reporting on various components
Creating and Evaluating Marketing Campaigns
Mastering concepts like target audience segmentation, message development, channel selection, performance measurement, etc. to conduct expert marketing and advertising campaigns that are able to deeply resonate with your target audience, not to mention learning the steps necessary for carrying out quality predictive analytics and evaluative assessments
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Material Includes
- Certificate & Diploma (according to the permission of the Ministry)
- PDF File / Files
- Training support
- Membership in CAMA Club
Target Audience
- As our Identity Chart suggests, we believe we have something for everyone. In addition to more and more multidisciplinary courses, all-inclusive efforts and advisory opportunities that are being formulated and constructed by our team, we believe the act of defining – or even estimating – the target audience of any course can be a deceitfully multifaceted task due to the vastness of the knowledge that is offered in such courses as well as the fact that the learning capacity of learners in a self-study context is dynamic and can be surprising depending on the circumstances. So, even if you do not see yourself as a typical student of such a course, take your time, maybe take some other courses if you feel the need. And, when the time comes, we will be there for you; there is enough knowledge to share in various forms and formats; and, like we said, we have something for everyone! More, specifically however, the following individuals can typically benefit tremendously from the current course.
- Marketing professionals in need of deepening their knowledge and enhancing their strategic planning capabilities
- Entrepreneurs and owners of businesses – no matter the size of the business – who wish to develop their ability to analyze the market and strategize accordingly
- Sales managers and leaders of sales teams who need advanced skills in forecasting and performance tracking
- Aspiring marketers aiming to enter the marketing field with a strong foundation in market analysis and campaign management
- Students of Business, Marketing, and neighboring fields who are seeking an in-depth multifaceted understanding when it comes to professional real-world applications of Marketing theories and concepts
- Anyone else interested in Marketing Plan, anyone who acknowledges the importance of planning in connection with Marketing, anyone aware of the fact that a truly good plan works like a shield against our unawareness of future events, anyone who feels safer when their brand is protected, and can manoeuver as needed, using this shield!
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700.00$ (CAD)
Enrollment validity:
Lifetime
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