Professional Marketing – Expert
Professional Marketing Expert Course is of a particularly scientifically special and educationally matchless nature. In this self-study course, you will gain a …
What you'll learn
Professional Marketing Expert Course is of a particularly scientifically special and educationally matchless nature. In this self-study course, you will gain a comprehensive understanding of Marketing principles and their application in today’s business environment. This course will help you conquer milestones such as Market Research, Strategy Development, Product Management, and modern marketing practices… From definition, evolution and methods of Marketing to its analytic and strategic subtleties… From details that deal with Target Markets, Product Development and Pricing Strategies to Brand Positioning, Brand Management, and Brand Equity… From Digital Marketing, Channel Management, E-commerce, PPC, and SEO to Marketing Analytics, CRM tools and Sustainable Marketing. Much like all our expert-level courses, the present course satisfies all your needs if you want to be an expert, if you thought you were an expert but were proven wrong, if you wish to remain an expert, etc.
Eventually, when this course comes to its end, you will be able to develop comprehensive marketing plan for any business, product or service, present it perfectly and make progress in your field given your purposeful educational experience in Professional Marketing.
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Selling – Beginner
In Selling Beginner Course, we will help you start a well-organized process of laying the needed foundations to learn the art of …
What you'll learn
Introductory Remarks
Acquiring an understanding of the very basics of the subject matter based on the spirit of the course and given the necessity of starting with strong roots to both grow tall and remain unshakably steady
Basics of Psychology of Selling
Establishing a beginner-level understanding of psychological concepts and triggers and the nature of their ability to influence buying decisions from various angles so as to form proper connections with customers
Basics of Ice-breaking Techniques
Learning the introductory knowledge of breaking the ice as a process of vital importance if you wish to develop a connection with your potential customers and conduct correct contact with clientele
Basics of Presentation and Persuasion
Properly understanding the preliminary components of processes that incorporate presenting products and ideas persuasively so as to get a sense of how to influence decisions
Basics of Bargaining and Objection-handling
Becoming familiar with necessary, beginner-level concepts and skills to navigate through a variety of introductory bargaining scenarios and deal with the existing issues as far as sales objections are concerned
Basics of Closing Techniques
Learning about the fundamental principles and approaches used to properly seal different deals with different characteristics
Basics of Expanding Your Sales Network
Understanding the introductory strategies, paradigms, and tactics to start growing and maintaining a properly standard sales network that is capable of maintaining sales improvement
Sales Management
In Sales Management Expert Course, we will provide you with a transformative journey designed to help you master the intricate subtleties of …
What you'll learn
Introductory Remarks
Establishing a basic framework for methodical advancement and progress in accordance with the expert level of the current course
Market Analysis and Sales Strategy Development
Learning to utilize frameworks such as Porter’s Five Forces, market segmentation, PESTLE analysis, and others so as to evaluate industry dynamics, identify target markets, optimize resource allocation, and seize market opportunities with wit and wisdom
Sales Forecasting
Gaining progressive insights into the existing qualitative and quantitative techniques for predicting the outcomes of sales
Sales Targeting and Planning
Developing professional abilities to conduct strategic identification of high-potential prospects, formulation of actionable plans to engage, formation of a clear ideal customer profile (ICP), and prioritization of leads based on the likelihood to convert
Budgeting and KPIs
Learning about the interrelated connection between budgeting and KPIs, different types of KPIs, definition of strategic objectives, identification of critical success factors, and selection of appropriate KPIs to optimize results accordingly
Sales Force Management
Establishing an expert balance between structure, recruitment, development, motivation, and evaluation of sales force towards a viable business growth
Sales Channel Design
Identifying and implementing expert distribution strategies for reaching target markets by evaluating customer needs, assessing various channel alternatives, and establishing clear channel objectives so as to enhance market reach and gain competitive advantage in any business environment
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Selling
In Selling Intermediate Course, we will provide you with the necessary means for being transformed into a highly persuasive and extremely effective …
What you'll learn
The Road to Mastery over Psychology of Selling
Developing an understanding of cognitive and emotional factors that affect the selling process such as buyer behavior models, decision-making heuristics, the role of trust and rapport, and so on in order to connect with your customers in an ideal manner
The Road to Mastery over Ice-breaking Techniques
Gaining dominance upon nonverbal communication in ice-breaking scenarios and learning about active listening skills, open-ended questioning techniques, style adaptability, etc. to efficiently initiate and manage contact with potential customers
The Road to Mastery over Presentation and Persuasion
Grasping the professional presentation of products, service or ideas and utilizing proper methods of persuasion by using storytelling, message framing, visual aids, creation of a compelling value proposition, and so forth
The Road to Mastery over Bargaining and Objection-handling
Learning the intermediate-level skills which are crucial to the process of success in all bargaining and objection-handling scenarios, skills that range from anchoring and correct use of silence to basic Game Theory insights and particular reframing techniques
The Road to Mastery over Closing Techniques
Confidently closing deals by understanding the role of timing, buying signals, psychology of commitment, and other notions and approaches of this nature and application
The Road to Mastery over Expanding Your Sales Network
Learning the importance of maintaining relationships with past and current customers and understanding terms and tools like social capital, the use of referrals and introductions, and more advanced strategies for proficiently growing, maintaining, analyzing and optimizing a well-oiled sales network
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Marketing Plan
In Marketing Plan Expert Course, we will equip the participants with the expertise needed in order to scrutinize various aspects of market …
What you'll learn
Introductory Remarks
Learning the foundational and fundamental skills and knowledge necessary for a well-organized initiation, one that will guarantee an efficient educational experience in the duration followed by an organic conclusion
Market Dynamics
Gaining professional insights into behaviors of customers and competitors as well as the factors that can affect, persuade, dissuade, and direct them in order to identify a methodically calculated range of possible market opportunities
Strategic Marketing Models
Learning how to expertly apply various marketing models – such as the 7Ps of Marketing and the STP framework – as well as methodologies like Ansoff Matrix in order to orchestrate the most efficient approaches and strategies and guarantee the results of a marketing plan
Sales Forecasting Techniques
Mastering techniques like historical forecasting, opportunity stage forecasting, time series analysis, multivariable forecasting, etc. by means of which to predict the future sales with considerable precision so as to plan and allocate the necessary resources accordingly
Developing Sales Dashboards
Acquiring the ability to build informative, explanatory, and illuminating sales dashboards that integrate various KPIs – e.g. sales volume, conversion rates, forecast accuracy, and the like – and function as reliable sources for monitoring and reporting on various components
Creating and Evaluating Marketing Campaigns
Mastering concepts like target audience segmentation, message development, channel selection, performance measurement, etc. to conduct expert marketing and advertising campaigns that are able to deeply resonate with your target audience, not to mention learning the steps necessary for carrying out quality predictive analytics and evaluative assessments
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
