Creating an Advertising Campaign
In Creating an Advertising Campaign Intermediate Course, you will gain a useful understanding of this area; and, to do so, you will …
What you'll learn
Introductory Remarks
Getting to know the basic terms, concepts, history, evolution and significance of the subject matter to help create a methodical introduction that can promise a successful conclusion
Market Research and Analysis
Learning about various facets of this area in order to identify and understand your target audience, analyze your competitors, and stay ahead of market trends
Creative Strategy Development
Gaining an intermediate-level understanding of a series of essential processes that include crafting a Unique Selling Proposition (USP) that differentiates your brand, creating powerful and effective advertising messages, and interacting via techniques of visual and verbal communication by combining textual and visual material for maximum impact
Media Planning and Buying
Choosing the correct medium and the right media channels for reaching your audience, allocating budgets of this nature with an approach that encapsulates efficient distribution, and comprehending the ins and outs of media buying so as to effectively purchase media space and time
Digital Marketing Integration
Incorporating into your advertising practice an array of modern digital tools and approaches based on the use of social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, etc. to improve visibility
Campaign Execution and Management
Developing a sense of how to bring any advertising campaign from concept to reality using techniques such as Timeline Creation to plan and schedule your campaign, Resource Management to efficiently manage people, time, and other such assets in your campaign, and Monitoring and Adjusting Strategies to track your campaign performance and make the necessary adjustments accordingly
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
