Marketing Plan
In Marketing Plan Expert Course, we will equip the participants with the expertise needed in order to scrutinize various aspects of market …
What you'll learn
Introductory Remarks
Learning the foundational and fundamental skills and knowledge necessary for a well-organized initiation, one that will guarantee an efficient educational experience in the duration followed by an organic conclusion
Market Dynamics
Gaining professional insights into behaviors of customers and competitors as well as the factors that can affect, persuade, dissuade, and direct them in order to identify a methodically calculated range of possible market opportunities
Strategic Marketing Models
Learning how to expertly apply various marketing models – such as the 7Ps of Marketing and the STP framework – as well as methodologies like Ansoff Matrix in order to orchestrate the most efficient approaches and strategies and guarantee the results of a marketing plan
Sales Forecasting Techniques
Mastering techniques like historical forecasting, opportunity stage forecasting, time series analysis, multivariable forecasting, etc. by means of which to predict the future sales with considerable precision so as to plan and allocate the necessary resources accordingly
Developing Sales Dashboards
Acquiring the ability to build informative, explanatory, and illuminating sales dashboards that integrate various KPIs – e.g. sales volume, conversion rates, forecast accuracy, and the like – and function as reliable sources for monitoring and reporting on various components
Creating and Evaluating Marketing Campaigns
Mastering concepts like target audience segmentation, message development, channel selection, performance measurement, etc. to conduct expert marketing and advertising campaigns that are able to deeply resonate with your target audience, not to mention learning the steps necessary for carrying out quality predictive analytics and evaluative assessments
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
