About This Course
Branding and Brand Management Expert Course explores the most crucial aspects of the knowledge in this field. It is designed to help the participants with an ascent, from that eureka moment to the materialization of a brand in the market! The current Self-study Course provides optimal understanding of brand strategy, aiding you to flawlessly develop a brand’s name, architecture, personality, and identity. The participants will also complement their skills, techniques, and methods in this course for seamlessly launching great branding campaigns and learning how to effectively utilize advertising to build and sustain brand value. Throughout this expert-level course, a wide variety of means and methods will be discussed with the participants so as to further elevate their understanding of the efficient ways to craft and manage a brand that flawlessly resonates with a vast range of consumers in the current environment.
Eventually, when this course comes to its end, the participants will feel confident enough to turn any branding potentiality into an actuality – and any challenge into an opportunity – using what they have learned about Branding and Brand Management.
Course Process
- You will start by having access to your Self-study Expert Course material.
- According to the existing timelines, you will take a multiple-choice final exam to assess your learning.
- Upon passing the final exam, you will end up with an immense collection of knowledge and expertise that will further be materialized into a certificate specific to Expert Courses according to global credibility of CAMA College and supported by its business name approval from Canada’s Ministry of Colleges and Universities.
- Additionally, not only will you be awarded the membership of CAMA Club – making you one in an assembly of fellow travellers along the path to success – but you will also move towards becoming an esteemed member of CAMA College Alumni Association one day.
- Please note that, to utilize the current Self-study Course as efficiently as possible, it is suggested – although not mandatory – to take two courses as prerequisites before starting this Expert Course. These two courses include How to Write a Brand Book which is offered at a Beginner level and Branding for Business which is offered at two levels, namely, Beginner and Intermediate. However, these are mere suggestions from us to you so you can establish a long-lasting, strong foundation; and, you are not bound by our policies to do so. We only feel this can be the best course of action.
Learning Objectives
Introductory Remarks
Building a foundation of essential basics so as to establish the starting paradigms and enhance the efficiency of the educational experience by enriching it with a systematic tendency
Brand Strategy
Mastering the vital concepts in branding and gaining an expert-level familiarity with strategic decisions behind establishing a successful brand
Naming Your Brand
Learning the most important methods for, and approaches to, creating compelling and memorable brand names that truly capture the essence of the brand while being immune to various factors
Brand Architecture
Exploring the most advanced notions in structuring brand portfolios and learning advanced lessons about the relationships between different brands under a single corporate umbrella
Developing Brand Personality
Gaining priceless insights into vividly defining a brand’s personality in a manner that reflects the brand’s values while seamlessly appealing to, and timelessly staying with, its target demographic
Crafting Brand Identity
Mastering the elements of visual and verbal identity, including logos, color schemes, and the overall aesthetics that make a brand immediately recognizable, automatically memorable and pleasantly unique
Executing Branding Campaigns
Learning the data-driven principles of planning and conducting perfect branding campaigns whose target, resource, approach, and result are optimized using various advertising and promotional techniques
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Material Includes
- Certificate & Diploma (according to the permission of the Ministry)
- PDF File / Files
- Training support
- Membership in CAMA Club
Target Audience
- As our Identity Chart suggests, we believe we have something for everyone. In addition to more and more multidisciplinary courses, all-inclusive efforts and advisory opportunities that are being formulated and constructed by our team, we believe the act of defining – or even estimating – the target audience of any course can be a deceitfully multifaceted task due to the vastness of the knowledge that is offered in such courses as well as the fact that the learning capacity of learners in a self-study context is dynamic and can be surprising depending on the circumstances. So, even if you do not see yourself as a typical student of such a course, take your time, maybe take some other courses if you feel the need. And, when the time comes, we will be there for you; there is enough knowledge to share in various forms and formats; and, like we said, we have something for everyone! More specifically, however, the following individuals can typically benefit tremendously from the current course.
- Marketing professionals and – generally speaking – marketers who are planning on continuing toward excelling at what they do by specializing and enhancing their brand management knowledge in a more serious – and also innovative – educational atmosphere
- Battle-scarred businesspeople, business owners and entrepreneurs who wish to utilize the knowledge offered by this expert-level course to confidently build and manage their own brands
- Advertising executives – both senior and junior – as well as other such professionals in advertising roles who are trying to upgrade and optimize their technical understanding of branding in campaign development
- Designing professionals, senior idea persons and the like who want to engage in extremely professional brand identity creation
- Product managers who wish to effectively align product development with brand strategy for far more superior market positioning
- Anyone else interested in Branding and Brand Management, anyone who understands brands are living, breathing entities, anyone who wishes to use the knowledge of Branding and Brand Management to learn the secrets of giving birth to and raising this entity, anyone who knows the essence and nature of a brand can itself be a constant source of marketing value!
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1,000.00$ (CAD)
Enrollment validity:
Lifetime
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