About This Course
In How to Write a Brand Book Beginner Course, you will learn the ways to create and manage comprehensive brand books that effectively communicate a brand’s identity and guidelines. The present course covers every aspect of brand books, from their fundamental concepts to their practical applications. During this Self-study Course, you will firstly be introduced to the basics of this subject after which the very essentials of a brand’s identity will be discussed. A timelessly useful understanding of visual elements, logos, imagery and graphic style will then be achieved. After learning these concepts, you will be equipped with the skills that focus on brand messaging and brand guidelines. This course nears its conclusion with insights into the ways in which to manage and implement the resulting brand book.
Eventually, when this course comes to its end, you will be equipped with the knowledge and skills necessary for preparing one of the critically complementary components of any brand; you will properly learn How to Write a Brand Book.
Course Process
- You will start by having access to your Self-study Beginner Course material.
- According to the existing timelines, you will take a multiple-choice final exam to assess your learning.
- Upon passing the final exam, you will end up with an immense collection of knowledge and expertise that will further be materialized into a diploma specific to Beginner Courses according to global credibility of CAMA College and supported by its business name approval from Canada’s Ministry of Colleges and Universities.
- Additionally, not only will you be awarded the membership of CAMA Club – making you one in an assembly of fellow travellers along the path to success – but you will also move towards becoming an esteemed member of CAMA College Alumni Association one day.
Learning Objectives
Introductory Remarks
Establishing a clear, tangible, and scientifically accurate foundation containing basic terms, notions, roots, definitions, history, purposes, and examples in accordance with the scope of the course, the nature of its subject matter – specifically, its instrumentality – and the central approaches to its overall pedagogy
Brand Identity Essentials
Defining and articulating the core elements of a brand including its mission, vision, core values, audience, personality, collective voice, and all in all its raison d'etre
Logos, Graphics, Image and Imagery
Developing an understanding of the literal and non-literal image of a brand in every sense of the word including its visual representations, logo usage, color palette, typography standards, stylistic cohesion, photography guidelines, iconography, illustrations, design principles, etc.
Brand Messaging
Learning about the verbal aspects of a brand such as crafting a brand story, key messages, taglines, and the consistency of voice and tone in all of the communications of a brand
Implementation and Management
Learning the practical aspects of using and managing your brand book such as training your team and stakeholders to utilize the brand book as effectively as possible, monitoring your brand consistency over time, and updating and evolving the brand book as your brand itself evolves
Conclusion
Following the methodological uniqueness and methodical tendencies in educational approaches of CAMA College, bringing the course to a proper conclusion and getting the whole picture by reviewing what was thoroughly taught and thought throughout the course so as to fortify its effectiveness for the participants
Material Includes
- Certificate & Diploma (according to the permission of the Ministry)
- PDF File / Files
- Training support
- Membership in CAMA Club
Target Audience
- As our Identity Chart suggests, we believe we have something for everyone. In addition to more and more multidisciplinary courses, all-inclusive efforts and advisory opportunities that are being formulated and constructed by our team, we believe the act of defining – or even estimating – the target audience of any course can be a deceitfully multifaceted task due to the vastness of the knowledge that is offered in such courses as well as the fact that the learning capacity of learners in a self-study context is dynamic and can be surprising depending on the circumstances. So, even if you do not see yourself as a typical student of such a course, take your time, maybe take some other courses if you feel the need. And, when the time comes, we will be there for you; there is enough knowledge to share in various forms and formats; and, like we said, we have something for everyone! More specifically, however, the following individuals can typically benefit tremendously from the current course.
- • Brand managers and strategists responsible for developing and maintaining overall brand identity
- • Marketing professionals seeking to enhance their skills in brand management and communication
- • Designers and creative professionals involved in producing visual and verbal elements of brands
- • Entrepreneurs and business owners looking to establish a strong and consistent brand identity
- • Students of fields such as Marketing, Design, and the like – as well as those of the neighboring disciplines – who are seeking practical knowledge about brand book creation and management
- • Individuals interested in Branding as well as those who want to understand how to create and use brand books highly effectively in order to support brand consistency and growth
- • Anyone else interested in learning How to Write a Brand Book, anyone who is familiar with how tremendously essential a brand book is and how remarkably effective a good one can be, anyone who knows a brand book is a brand’s birth certificate, ID, and driver’s licence on the fast lane to success, anyone wise enough to know that nobody must go out and explore the world without their identification documents!
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750.00$ (CAD)
Enrollment validity:
Lifetime
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